Interactive Design

Butler Machinery Site Redesign

Tired of duplicating effort to update two near-identical web properties, Butler Machinery decided to merge its Butler Ag website into a redesigned corporate site. Through an involved discovery and client education process, the team settled on a minimalist, photo-centric design. Project involved coordinating across departments and getting client buy-in to create a full slate of mockups and module options. Project management, UX and development by the team at Snapshot.

  • 2022
  • Adobe XD

Bass, Berry & Sims PLC Site Redesign

After long satisfaction with Snapshot Interactive’s work for law firm Bass, Berry & Sims, the firm chose to refresh the website for their centennial. Staffing changes in the early stages made for a significant evolution in the design’s layout and look. The project quickly recovered client buy-in after resetting with new web design-based art direction. Ultimately this led to an extensive set of mockups and a robust lineup of module variations, allowing the client control over their own pages post-development. Development and inspiration by the team at Snapshot.

  • 2022
  • Adobe XD

UL Standards Virtual Community Microsite

As one of the world’s foremost experts in defining safety standards, Underwriters Laboratories is part of our daily lives. They were looking to build a microsite for visitors to navigate through all corners of a city and discover that breadth for themselves. The resulting site was built from the ground up on customized Bootstrap and Nunjucks code. UX and illustration by UL’s in-house marketing team.

  • 2021
  • HTML/SASS/JS | Bootstrap | Nunjucks
  • Live site

Pomona College Site Redesign

Prestigious “West Coast Ivy” Pomona College wanted a new website that reflected their open-minded California learning environment while being conscious of their top-notch rankings. Project included designs for 20+ responsive pages as well as thorough style documentation for implementation. The sunny evolution of Pomona’s color palette was such a hit that it carried through to the next site design, some seven years later. Functioned as primary designer on the team at NewCity, which provided project management, art direction, and extensive user research. Development by KWALL.

  • 2015
  • Photoshop

Graphic Design

UL Holiday Campaign 2020

Concept and design a corporate holiday campaign for printed card, filmed video, and animations for both social media and multilingual emails. The solution needed to be secular, globally applicable, on brand, and underscore the company mission to make the world a safer place. It also needed to be relevant to both employees and customers. The team developed four initial concepts for corporate leadership review, focusing on the breadth of UL’s involvement in holiday safety and optimism about the future. Project management, art direction, copywriting, and animation by UL’s in-house marketing team.

Cooking Fools Logo

Design a logo for Cooking Fools experiential cooking events business. The previous logo had a local-touch catering aesthetic, and the business had developed in a different direction since that time. Goal was to convey a balance between the intense professional kitchen feeling of reality cooking shows (Cooking Fools’ most popular teambuilding event) and the cool, corporate, minimalist style preferred by the client. The final solution relied on the play of Celsius degrees and Fahrenheit degrees, as on a professional stove. Project direction by Orange Propeller.

Unitarian Universalist Association Annual Report

Concept, consult, and create the 80-page UUA Annual Report for 2016. Design needed to follow brand guidelines while having a unique take on the theme of “journey.” Challenges revolved around tying together disparate content from internal organizations, fitting within space constraints, and guiding the UUA team on agile best practices for annual reports.

Motion Design

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UL’s National Drive Electric Week Storyboard

UL needed a quick-turn video produced to celebrate National Drive Electric Week and their contributions to electric vehicle safety. Use of stock footage and existing transitions sped production time while maintaining consistency with existing brand promotions. Script and video production by UL’s in-house marketing team.

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UL Verified Food Safety Practices Storyboard

With health and hygine a rising concern, UL wanted to highlight their Everclean service for consulting with the food safety industry. Partnership, rather than policing, was the most important take-away, while ensuring the stock footage itself showed proper safety practices. Script and video production by UL’s in-house marketing team.