Ellen Rockett

Specialty:
Interactive Design

Butler Machinery Site Redesign

Butler Machinery wanted to consolidate two overlapping web properties into a single corporate website with a cleaner and more cohesive B2B experience. As team lead and designer, I helped establish the visual direction, design modular page options, and guide stakeholders across departments through key project decisions. Benchmarking, documentation, and ongoing consultation helped internal teams understand the conversation and prepare for long-term ownership of the site. The consolidated experience reduced duplicated effort across the two properties while creating a more consistent and maintainable foundation for future growth. UX, development, and project management were provided by the team at Snapshot Interactive.

Team Lead, Designer
Adobe XD
Live site

Bass, Berry & Sims Site Redesign

After many years of satisfaction with Snapshot Interactive’s work, nationally-recognized law firm Bass, Berry & Sims chose to refresh its website for the firm’s centennial. Staffing changes during the early stages led to significant shifts in direction, while the predetermined color palette created accessibility challenges that required careful consideration. As lead designer, I helped reestablish momentum around a modular design approach, worked with developers, and organized a content audit to better understand the site’s real publishing needs. The resulting design system provided flexible page options, allowed the client greater control over ongoing content updates, and created a stronger connection between the visual design and the firm’s day-to-day content requirements.

Designer
Adobe XD
Live site

Morningstar Page Patterns Strategy

When leadership called for faster delivery of pages for Morningstar’s updated B2B website, the team needed a better approach than the existing template model. Although a robust component system existed, new page requests often stalled on negotiations over fixed template designs. I championed a new approach to templates that combined content strategy, UX principles, and design guidance into a more flexible framework for building pages. The resulting system gave marketers more autonomy, made design decisions easier to understand, reduced revision cycles, and helped stakeholders align around shared design principles. Clear documentation and live examples made requests easier to discuss and act on, while giving the organization a more scalable way to create new pages.

Lead
Figjam | Contentstack

Pomona College Site Redesign

Pomona College wanted a website that reflected both its academic rigor and the open, welcoming character of its Southern California campus. My initial design direction was selected from among several proposed concepts and helped establish the visual foundation for the project. As the project progressed, I contributed to page designs and created detailed style documentation supporting developer implementation across more than 20 responsive page templates. The refreshed color palette introduced a brighter, more contemporary expression of the college’s identity and proved durable enough to influence future iterations of the website years later. Project management, art direction, and extensive user research were provided by NewCity. Development was provided by KWALL.

Designer
Photoshop

Specialty:
Graphic Design

Second Unitarian Church of Chicago Rebrand

2U had strong visual foundations but lacked a consistent identity across its communications. Working with staff and the marketing committee, I designed a refreshed identity system and flexible brand toolkit capable of supporting everything from activist events and community programs to contemplative services. The system was intentionally designed for use by volunteers with varying levels of design experience, allowing the organization to communicate consistently without becoming rigid or difficult to maintain. The consistent and vibrant brand reinvigorated the congregation’s social media presence, strengthened a sense of community ownership and identity, and dramatically increased the number of new visitors.

Art Director, Designer
Adobe Illustrator

UL Data Visualizations

As a science-based organization, UL regularly needed to communicate large amounts of technical information to business and leadership audiences. These projects required finding the story hidden in complex datasets and translating it into visuals that remained both accurate and approachable. Working closely with internal subject matter experts, I designed a series of data visualizations that helped audiences understand key insights without sacrificing rigor. In some cases, the scale and complexity of the information required learning entirely new data visualization tools. The resulting visuals were used successfully at UL’s annual company meeting and helped make highly technical information more accessible.

Illustrator | Tableau

Fast Iron Logo

Fast Iron’s strong start serving U.S. Caterpillar dealerships had prepared them to expand into a global market. The new identity needed to feel credible to a traditional heavy-equipment audience while better reflecting their impressive data handling within the industry. Over the course of refinement with the project’s creative director, the resulting mark became one that felt both grounded and aligned with the company’s technology focus, positioning the business for continued growth.

Designer
Adobe Illustrator

Cooking Fools Logo

Cooking Fools had found a niche in experiential cooking events, and needed a logo that could grow beyond its early catering-focused positioning. Working closely with the project’s creative director, I designed a polished logo appropriate for its corporate teambuilding activities. The final design subtly references Celsius and Fahrenheit symbols, connecting the modern aesthetic to the business’s culinary roots.

Designer
Adobe Illustrator

Specialty:
Motion Design

Go365 by Humana’s Video Look and Feel

The Go365 wellness program needed a more polished and consistent visual approach for informational videos serving both Medicare and general healthcare audiences. Working within established brand guidelines and a limited library of visual assets, I developed art direction and storyboards that dramatically refreshed the overall look while maintaining brand recognition and accessibility. The resulting approach created a repeatable visual foundation that could be applied across videos covering a wide range of health and wellness topics. Filming, animation, production, and project management were provided by the team at Snapshot Interactive.

Art Director, Designer
Adobe Illustrator